Advertising and Business

When you go to internet websites that activate pop-up screens in your browser, what you usually see are text and picture combinations that you usually ignore and close immediately because they are bothersome and not really interesting. You do pause and look at the pop-up screen if it contains some animated pictures or flashing images. When you pass by a store that sells television sets while walking, you look at the screens that have something playing or displayed in them. Between these comparisons, you will find the difference between still and animated images in terms of grabbing a person’s attention.

A still picture will remain a still picture no matter how long and which way you stare at it. An animated picture or video, on the other hand, will grab your attention by arousing your curiosity. Usually, it’s because you want to find out what happens next. It’s all about arousing curiosity. Read the rest of this entry »